Playable branded campaigns · Worldwide

Turn attention
into action.

Make your brand playable.

Branded mini-games that people enjoy, rewards worth visiting for, and customer actions your business can measure. Turn a social post, campaign link or QR code into a reason to play—and show up.

Built in Kuwait. For businesses worldwide.

One experience. Two perspectives.001
MASHAORDER RUSH
Masha’s signature layered Honey Cake with berry sauce REWARD UNLOCKED

A little play. A sweet reward.

Signature
Honey Cake.

Complimentary with a qualifying
5+ KD table spend.

Play to unlock your pass
48-HOUR VALIDITYREDEEM IN-STORE
Reward value.
Margin protected.

Reward interface illustration · Play to earn a valid pass

Built for the world beyond the screen.See how it works ↓
PLAYWINVISITGROW

Digital curiosity.
Real-world intent.

01 // The mechanism

Engineered to move people
from screen to store.

Four deliberate moments.
One connected customer journey.

01 // PLAY

Capture
the moment.

A branded challenge, one tap from an Instagram story, a direct link or a venue QR.

THE ENTRY POINT
Your brand.The next move is theirs.
A browser is all they need.
02 // WIN

Reward
with intention.

Unlock a considered incentive behind a qualifying spend. Your reward. Your margin. Your rules.

QUALIFYING SPEND GATE
5.000 KD
Purchase qualifies → reward unlocks
Value beyond blanket discounts.
03 // VISIT

Make it
worth the visit.

A unique, time-limited pass brings the customer to your venue. Staff verify it before redemption.

UNIQUE REDEMPTION PASS
PLYZA · 001Single use Staff verifiedPASS ILLUSTRATION
From online intent to in-store action.
04 // GROW

See what
follows the play.

Connect claimed rewards to verified redemptions and the qualifying order values your team records.

CONNECTED CAMPAIGN RECORD
Reward claimed
Visit verified
Order value recordedKWD
The journey, measured beyond likes.

Designed around your offer. Managed from first play to final redemption.

02 // Industry applications

One playful idea.
Made for your business.

We design custom interactive mechanics around your average ticket size, peak and off-peak hours, and brand aesthetic.

The possibilities, made tangible.01 / 04
YOUR BRAND
THE AFTER-DINNER UNLOCK

The sweetest
reason to visit.

SIGNATURE DESSERT
EXAMPLE CAMPAIGN CONCEPT

Turn 15-second Instagram views into qualifying table spend with minimum-check dessert or signature dish unlocks.

Imagine this for your brand

03 // Selected work

Edition #001 · Live deployment in progress
Masha Restaurant’s signature Honey Cake, the reward in Masha Order Rush№ 001
MASHA RESTAURANT / KUWAIT

A sweet ending.
A new beginning.

30 SECONDS OF PLAY48 HOURS TO REDEEM

The first edition

Masha
Order Rush.

Engineered for Masha Restaurant to connect social engagement with verified customer purchases. Players complete a high-speed culinary challenge to unlock a complimentary Honey Cake or Blinchiki—with a minimum 5 KD qualifying order.

CHANNEL
Instagram Story & Direct Link
INCENTIVE
Signature Dessert Unlock
MARGIN PROTECTION
5.000 KD Minimum Spend Gate
TRACKING
Staff-Verified Redemption & Recorded Order Value
Launch Live Experience

Masha Order Rush · Current campaign terms apply.

04 // Your next move

Ready to make your
brand playable?

We create playable campaigns for businesses and agencies worldwide. Tell us about your venue, audience and goal—we’ll shape a branded game, a reward and a measurable customer journey around them.

YOUR CAMPAIGN CONCEPT01 / 03
01 Select your sector
02 Introduce your brand
Include your country code for WhatsApp.

A considered concept starts with a conversation.
By requesting, you ask PLYZA to contact you. Privacy notice

EDITION #001 · LIVE EXPERIENCE

Masha Order Rush

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